Insights
For gebana Togo a successful year is slowly coming to an end. During this year, gebana Togo worked with more female farmers than ever before and acquired some new exciting customers. A new EU regulation might have had something to do with the latter.
At the beginning of 2019 we tried something new in Togo: With an app, we wanted to improve and above all simplify the flow of information between family farmers and gebana. Michael Stamm, member of our development team, talks about the experiment and how we will continue.
Our project, co-financed by Deutsche Investitions- und Entwicklungsgesellschaft (DEG), is coming to an end. We asked some of the participating producers about the impact our work has had on them.
The situation remains dire in the Zapatista areas in Chiapas, Mexico, where our coffee cooperative Yachil Xojobal Chulchán is located. After a serious fungal infestation on the coffee plantations, they are now besieged by paramilitaries. Merely leaving one’s home is considered dangerous.
Something is happening in Brazil. More and more farmers are turning their backs on deadly pesticides. The Brazilian television station "Rede Globo" presented a piece about gebana Brazil and its organic farmers, which you can view with English subtitles here.
I am Bianca Trevino, 34 years old, born in the USA. I started working for gebana in July 2018. After a year of planning, my partner – Michael Stamm, who also works for gebana – and I decided to move to West Africa. Not an easy decision with an infant (our son Mateo was nine months old at the time). Our life in Benin and Togo is nothing but ordinary, yet fully extraordinary. I am excited to share our experiences with you here in the future.
After about 9 months under relatively hard living conditions in the north of Benin we packed our stuff and moved to Togo. The reason for this big step is a structural change in gebana Benin. In other words: the gebana group is not a shareholder of gebana Benin anymore but only a long-term client. Consequently, my full presence was not needed anymore.
After spending some time in Lomé, Togo, in February to find the right home, we started to pack all our stuff! Fortunately, we carefully had kept all the boxes from the previous move and things went quite fast.
In part two of our interview with Patrick Eboe, Managing Director of gebana Togo, and Michael Stamm from the gebana Development Team, we talk about poverty, minimum prices and our local activities aimed at helping to improve the situation.
Join us on a journey back to our beginnings, through all the ups and downs of our 20 very eventful and moving years.
1973 is the year the "banana women" arrive on the scene. A group of women begins demonstrating in the streets in order to raise awareness of the harsh working conditions on banana plantations and how these conditions are responsible for keeping banana prices low in Switzerland. The group gains momentum and becomes a movement. They cause quite a sensation with campaigns such as applying a surcharge to banana sales, which they invest in projects on the banana plantations. They eventually become directly involved in the banana trade. When the first fair trade certified bananas hit the market in 1997, the banana women – known by then as "Verein gebana" (short for "Arbeitsgemeinschaft gerechter Bananenhandel" or "Fair Trade Working Group for Bananas") – seem to have reached their goal.
But they feel they have not yet done enough. Does setting criteria and introducing a label actually make trade fairer? Not at all. The board of the gebana association firmly believes that there is still much more to do. This is the moment when gebana, as we know it today, comes into being.
1998
gebana is founded as a trading company in August 1998. The goal is to develop retail chains that are socially, environmentally and economically sustainable, thereby making global trade fairer. The first product it sets up to trade is organic soy from small family farmers in Paraná, Brazil.
1999
In a shady move, the Dutch import partner delivers the first shipments of organic soy from Brazil, pre-financed by gebana, to its own customers instead of gebana. The newly founded company has barely got off the ground and is already embroiled in a legal dispute.
2000
Alongside the Barrita sesame bar and dried bananas, which date back to the days of the gebana association, other gebana branded products are being developed, including chocolate-coated dried fruit with catchy names like "Salsa", "Mambo" and "Merengue." To support this development, dried mangoes are imported directly from producers in Burkina Faso and dried pineapples from Togo for the first time in 2001. But gebana is unable to make the investments required to obtain the highly coveted space on supermarket shelves. The Branded Products project is therefore scrapped in 2002.
2001
Having been represented by the consulting firm BSD for three years, gebana hires its own staff for the first time. They are immediately tasked with finding investors.
2002
Due to the precarious financial situation, a capital reduction is implemented. There are heated discussions as to whether the company should continue. But giving up is out of the question. Meanwhile, Japanese investors take over gebana's partner company in Brazil and want us out. This leads to the founding of our subsidiary gebana Brazil in the same year, which allows us to continue cooperating with local family farmers.
Although there is good sales growth in commodity trading, we face high market requirements and remain dependent on major customers. At the same time, we need large sums of money to pre-finance the harvests – and this increases the business risk significantly. So gebana decides to launch a new project in which products will be sold from their original source directly to consumers via mail order. gebana direct shipping is born! This line of business is to become the key to stabilising gebana's high-risk business model in the years that follow.
gebana also begins cooperating with date farmers in Tunisia.
After almost a year of talking about moving to Westafrica, we are finally there! This is just the beginning of an adventure and there is already so much to say.
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